Anhui enterprises take another path and take root in ASEAN ten countries-www.7808.cn

Anhui enterprise "another way" rooted in ten ASEAN countries – China News Agency Hefei 9 September (Zhang Jun, Hao Jiaqi) "Anhui in the field of publishing and distribution is China’s first overseas development, but also the fastest."." Zhu Handong, President of Anhui literature and Art Publishing House, told China News Agency recently. Reporters recently interviewed Anhui enterprises "going out" situation, look at Anhui enterprises "another way" innovation rooted in ASEAN ten countries. "Piano Book" that can play the piano, "bubble book" that can be seen in the water, breaks through the restrictions of traditional books, and the creative toy books designed by Anhui children’s publishing house are sold abroad. Wang Li, the assistant president of the club, shows a "bubble book" made of waterproof plastic made of "daughter of the sea". Wang Li said that the book waterproof, anti fall, children can read when bathing, has been exported to Syria and other countries, welcomed by foreign children. In the Anhui times roaming company, "Dolphin baby" learning Chinese has become the flagship product of e-books. The company said that in Vietnam, Thailand and other ASEAN countries, with "Dolphin baby" e-book materials, more and more children to learn chinese. In order to spread Chinese culture, the company has established an immersive multimedia Chinese learning base for children in 11 countries and regions in Southeast asia. In addition to traditional books, the carrier of innovation is the key to cultural development. Anhui Publishing Group has launched its own brand ceramic culture and creative products "era porcelain"". "This product integrates Chinese culture elements, and combines with Southeast Asian culture, has a unique mother culture style." The person in charge said that in June this year, in the twenty-third Singapore book fair, the creative products caused great interest in Singapore merchants, samples sold out on the spot. Cultural publishing goes out and cooperation is essential. Anhui Publishing Group Chairman Wang Min said, from the beginning of 2011, Anhui publishing group and Singapore’s largest Chinese book dealer and supply to United Press cooperation, implementation of the books copyright trade journal 123, copyright output 28, content involves the literature and art, health, calligraphy and painting etc.. The "China dream", "academic writers on Chinese culture", "Bao" and "red" and other books Chinese in Singapore by readers. Anhui publishing group takes the "Silk Road book project" as the starting point, has promoted the Silk Road Children Book International Cooperation Alliance, Southeast Asian immersion Chinese learning base and time flow shadow silk road time station and other projects. In fact, more and more Anhui brand become a "label" in the ASEAN market, the site of the forklift mechanical equipment more and more; sunflower seeds often sold out of stock in Thailand supermarket; in Indonesia, Jakarta, the high street between the airport and the old city, "towering conch cement" sign…… After the internationalization strategy was launched in 2011, conch overseas has spread through Indonesia, Burma, Laos, Kampuchea and other countries, and 12 projects completed overseas investment of 4 billion 250 million yuan rmb." Ding Feng, deputy general manager of Anhui Conch Cement Co., Ltd. said that in the period of rapid economic development, infrastructure construction is the priority of ASEAN countries, which also brings the rapid growth of cement market and broad prospects. Anhui is a big agricultural province

安徽企业“另辟蹊径”扎根东盟十国-中新网   中新社合肥9月9日电 (张俊 郝嘉奇)“安徽在出版发行领域是中国最早向海外发展,也走得最快。”安徽文艺出版社社长朱寒冬近日对中新社记者说。   记者近日采访安徽企业“走出去”情况,看皖企“另辟蹊径”创新扎根东盟十国等。   能弹钢琴的“钢琴书”,能在水里看的“泡泡书”,突破传统书籍限制,安徽少年儿童出版社设计的创意玩具书远销海外。该社社长助理王利展示了一本防水塑料材质制作的《海的女儿》“泡泡书”,用手捏一下封面,便会传来青蛙的叫声。王利说,这本书防水防摔,孩子洗澡的时候也能读,已向叙利亚等国出口,深受国外儿童的欢迎。   在安徽时代漫游公司,“豚宝宝”汉语学习电子书已成为主打产品。该公司负责人表示,在越南、泰国等东盟国家,以“豚宝宝”电子书为教材,学习汉语的少年儿童越来越多。为了传播中国文化,公司还在东南亚11个国家和地区建立了沉浸式幼儿多媒体汉语学习基地。   文化走出去,除了传统的书本,创新载体是关键。安徽出版集团就推出了自主品牌陶瓷文化创意产品“时代瓷”。“这款产品融入了中国文化元素,同时又结合东南亚文化,具有独特的娘惹文化风格。”该负责人表示,今年6月,在第23届新加坡书展上,该款创意产品引起新加坡客商的极大兴趣,样品当场售罄。   文化出版走出去,合作必不可少。安徽出版集团董事长王民表示,从2011年开始,安徽出版集团与新加坡最大的中文图书经销商和供应商友联书局合作,实现图书版权贸易123项,杂志版权输出28项,内容涉及文学艺术、医药健康、书法绘画等。其中《中国梦》、《学术名家谈中国文化》、《黑脸大包公》和《中国红》等图书在新加坡深受读者欢迎。安徽出版集团以“丝路书香工程”为抓手,已推进丝路童书国际合作联盟、东南亚沉浸式汉语学习基地和时光流影丝路时光站等项目。   事实上,越来越多的安徽品牌在东盟市场成为“标签”,工地上合力叉车的机械设备越来越多;恰恰瓜子在泰国超市经常卖断货;在印尼雅加达,连接机场与老城区的高速路边,“海螺水泥”的标牌高耸……   “2011年开启国际化战略后,海螺海外足迹遍及印尼、缅甸、老挝、柬埔寨等国,12个项目完成海外投资42.5亿元人民币。”安徽海螺水泥股份公司副总经理丁锋说,在经济快速发展期,基础设施建设乃东盟各国优先事务,这也带来水泥市场的快速增长和广阔前景。   安徽是农业大省,先进的育种技术也走出去,遍布东南亚。在印尼,安徽荃银高科种业杂交水稻种子在当地市场普受欢迎,市场份额位居第一;从2015年起,越南及周边国家市场出现了来自中国的“江淮蜜”甜瓜、“江蜜”南瓜,这是江淮园艺“南移东进”的育种杰作。   安徽省商务厅统计数据显示,截至目前,皖企在东盟国家投资境外企业(机构)共67家,协议投资总额8.99亿美元。(完)相关的主题文章: